Posts Tagged “youtube”

[Infographic] Are Your Workers Slacking Off?

How productive are your workforce?

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Do you feel your employees spend too much time on Facebook? Are long lunch breaks the norm at your workplace? Desktime have created an interesting infographic showing work habits based on a study of over one million work hours.

Of particular interest is that average workers spend 12% of their work day in social networking sites, like Facebook, Twitter and YouTube. This is called unproductive by the graphic but is it really? Is getting intimate with the tools of social media really unproductive, or is it an untapped resource? By adopting an organisation-wide social media strategy has some genuine benefits.

Even if you don’t wish to empower your entire workforce, you can identify and selectively upskill members. The mechanics of administrating a Facebook Page or twitter account for a hobby and for a workplace are very similar. Someone who is managing a hobby or personal page can more readily be used as a backup for your workplace page.

Also by offering your staff an opportunity to use the social media tools at their workplace you also gain additional monitoring and networking resources. For instance participating in Linkedin can allow your workforce to network with others in your industry, locally and globally, as well as suppliers and also help identify prospects. Similarly, news and trends often break in near real time on Twitter. Such intelligence can be invaluable to gain and maintain competitive advantage.

While using social media at work can be seen as unproductive it can also offer new opportunities for both your staff and your organisation. However, it needs guidance and your workers need to be trained, trusted and empowered if you are to fully receive the benefits.

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Post Under Business, Social Media February 21, 2012

[Infographic] The Growth of Social Media

The Growth of Social Media

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Have you ever wanted to know in which year Facebook reached its first 100 million registered users? Or when MySpace fell into decline? Or what’s the more popular social networks in Japan? This chart has oodles of information. Memorise it and fame and fortune will might be yours.

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Post Under Social Media February 2, 2012

[Video] How to Kill Social Media

The title may sound sensationalist but it really isn’t. It’s a genuine threat, not just now but into our innovative future. Your business is at risk. Even suspected use of copyrighted material without a legitimate licence can close down your entire online presence. You have all the licences for the clipart your designer used in your website, right? Not sure? The watch the video. Get involved. Stop this threat before it is too late.

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Post Under Business, Social Media, Tech December 18, 2011

[Video] The World of Social Media 2011

Here are some interesting facts and figures from a range of 2011’s social media platforms. Some pretty interesting stats delivered in a fun way.

However, just remember that while those numbers look big and impressive you must always evaluate how you’re going to utilise social media. This isn’t wide spectrum broadcasting, social media is more about listening and becoming a trusted advisor to a focused core group than screaming loudly at the masses.

Yes, there are hundreds of millions using the major platforms but are they the right people for you? And do you know how to communicate with them without alienating them? That’s where the real skill with social media lies.

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Post Under Social Media, Video December 16, 2011

Tips to Improve Your Social Media Findability (Pt 1)

Sherlock

Sometimes it seems like the owners of social programs believe that their consumers have all the detective skills and deductive reasoning of Sherlock Holmes. It appears that they purposely go out of their way to hide them.

Findability is the most important factor to the success of any digital media, whether it be a corporate web site; a Facebook page or an online video series. With an ultra-bagillion web pages, a gazillion social media sites and bujeezillion minutes of online video uploaded each day, making it easy for your consumers to find your program is an absolute must. Even if you have superb, dynamic content that is not only relevant but timely, it’s still easy to get lost in the maelstrom of data available online. Here is the first of a series of tips to help both you and your consumers find one another:

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Post Under Advice, Marketing, Social Media April 26, 2011
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