Posts Tagged “you tube”

Media Failure: The Little India Riot

Media Failure: The Little India Riot

The most disturbing element about the Little India Riots is not that that they happened, but the lack of critical thinking in the commentary afterwards. Singapore has a problem. A big problem. It’s citizens desperately need foreign workers in order to maintain their own quality of life, however there is a growing resentment towards these very same workers. The acerbity extends towards both extremes as well: low-paid workers for jobs that Singaporeans are unwilling to do; and, highly-paid workers for jobs Singaporeans an unable or unqualified to do. This acrimony is entirely understandable. It must be galling to be deemed only fit for a mediocre middle management role in your own country. However, very few Singaporeans are willing to admit this elephant in the room. When it is broached it is within a vacuum of thoughtful process: plagued by emotion and copious self-interest. And a big contributor is Singapore’s media system.

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Post Under Advice, Social Media December 10, 2013

Old Spice: A Textbook Online Video Campaign

If you’re wondering how to utilise online video as part of your marketing strategy, then you only need to look as far as the Old Spice The Man Your Man Could Smell Like commercials, featuring Isaiah Mustafa, for a textbook example of how to do it.

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Post Under Marketing, Social Media, Video July 14, 2010
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