Digital Media Consultant

Skribe Productions

- CANCELLED- Seminar: Web 2.0 Video in your Marketing Mix

I’m doing another seminar in Second Life on web video. This time aimed at the business sector. It will be at the VIO Crucible on Wednesday 25th March at 6pm SLT (that’s Thursday 10am AWDT). Please check your local time. I hope to see you there.

Due to a major cock-up by the organiser this seminar has been cancelled

Popularity: 26% [?]

The Problems with Delivering Real Goods from a Virtual World

pizza-150x150

I spent another great session at the VIO seminar in Second Life on Monday morning (my time). Xander Newman covered how to deal with real life businesses that are using Second Life for vCommerce. All great stuff and it, deservedly, drew an awesome crowd. However, at the usual after-seminar discussion someone mentioned that they wished they could buy pizza using Second Life. Buying real life goods from a virtual world is not a new thing. Both Dell and American Apparel tried it in Second Life back in 2006. By all accounts both were dismal failures. Likewise delivering pizza (or any other real life product) faces some monumental hurdles to make the experience both worthwhile for the retailer and a valuable alternative to the comsumer.
Read the rest of this entry »

Popularity: 100% [?]

Entertainment not Advertisement

Today I attended the VIO business seminar in Second Life. The seminars are scheduled every Sunday at 11am SLT (US Pacific) and each has a speaker talking about a specific virtual-world business topic. Today’s speech was on machinima and AWM Mars and Ariella Languish gave very good presentations. One of the issues that was raised by an audience member was whether it was worthwhile for a purely in-world business to run a machinima advertisement. I’d like to discuss that amid a broader aspect of social media marketing.
Read the rest of this entry »

Popularity: 38% [?]

Twitter

  • Recent Comments

    • Ryu Darragh: That’s part of what I said in agreeing with your article, Skribe :) And, sadly, you may be right...
    • skribe: No, the problem with the ABC is that it still hasn’t found a reason to be in Second Life. I suspect...
    • Ryu Darragh: Agreed, Skribe. Too many businesses go into virtual worlds with no idea what they are there for and no...
    • Mark Chill (Mark.S): Couldn’t agree more, Skribe. As a RL Business consultant with a 15+ years of experience...
    • skribe: I’m well aware of scultpties. They form a tiny portion of the available geometry. Also having sim...
  • Bad Behavior has blocked 161 access attempts in the last 7 days.