Posts Tagged “twitter”

[Infographic] Are Your Workers Slacking Off?

How productive are your workforce?

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Do you feel your employees spend too much time on Facebook? Are long lunch breaks the norm at your workplace? Desktime have created an interesting infographic showing work habits based on a study of over one million work hours.

Of particular interest is that average workers spend 12% of their work day in social networking sites, like Facebook, Twitter and YouTube. This is called unproductive by the graphic but is it really? Is getting intimate with the tools of social media really unproductive, or is it an untapped resource? By adopting an organisation-wide social media strategy has some genuine benefits.

Even if you don’t wish to empower your entire workforce, you can identify and selectively upskill members. The mechanics of administrating a Facebook Page or twitter account for a hobby and for a workplace are very similar. Someone who is managing a hobby or personal page can more readily be used as a backup for your workplace page.

Also by offering your staff an opportunity to use the social media tools at their workplace you also gain additional monitoring and networking resources. For instance participating in Linkedin can allow your workforce to network with others in your industry, locally and globally, as well as suppliers and also help identify prospects. Similarly, news and trends often break in near real time on Twitter. Such intelligence can be invaluable to gain and maintain competitive advantage.

While using social media at work can be seen as unproductive it can also offer new opportunities for both your staff and your organisation. However, it needs guidance and your workers need to be trained, trusted and empowered if you are to fully receive the benefits.

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Post Under Business, Social Media February 21, 2012

[Infographic] The Growth of Social Media

The Growth of Social Media

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Have you ever wanted to know in which year Facebook reached its first 100 million registered users? Or when MySpace fell into decline? Or what’s the more popular social networks in Japan? This chart has oodles of information. Memorise it and fame and fortune will might be yours.

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Post Under Social Media February 2, 2012

[Infographic] 2011: You Are What You Tweet

2011 You Are What You Tweet

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The folks at Frugal Dad have compiled a great summary of what we talked about on Twitter last year. In many ways this is the collective consciousness of the social internet. A realtime snapshot of what was important to us in 2011. Some may not find it flattering. Others might find it surprising. But this is us. A collective us. It’s important that we accept that.

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Post Under Social Media January 28, 2012

[Video] The World of Social Media 2011

Here are some interesting facts and figures from a range of 2011’s social media platforms. Some pretty interesting stats delivered in a fun way.

However, just remember that while those numbers look big and impressive you must always evaluate how you’re going to utilise social media. This isn’t wide spectrum broadcasting, social media is more about listening and becoming a trusted advisor to a focused core group than screaming loudly at the masses.

Yes, there are hundreds of millions using the major platforms but are they the right people for you? And do you know how to communicate with them without alienating them? That’s where the real skill with social media lies.

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Post Under Social Media, Video December 16, 2011

The Five Reasons Why Google Plus is Failing

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There are reports that Google Plus may have lost as much as 60% of its active users. If true this would be a terrible blow to the company and especially Larry Page, who has been a big promoter of the network since he took over as CEO. Google have closed down divisions, like Google Labs, in order to focus upon the social network, but it seems that so far the effort has just not paid off for them.

So just where did Google Plus go wrong and what is Facebook doing to win back those users? Over the bump you’ll see my top five reasons why Google Plus is failing:

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Post Under Advice, Social Media October 11, 2011
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