Posts Tagged “travel”

A Social Media Strategy for Hotels

A Social Media Strategy for Hotels

The hotel industry, like much of the service industries, are very dependent on knowing just what the consumer wants, hopefully before the customer knows it themselves. With wafer thin margins, increasing competition and constantly rising costs hotels need every advantage they can get to win customers and keep them.

Here are three social media tips for improving your guest’s stay and getting them to spread the word about your excellent level of service.
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Post Under Advice, Social Media January 23, 2012

[Video] KLM’s Social Seatmates: Marketing Opportunity?

KLM Royal Dutch Airlines have announced that starting in the new year passengers will be given the opportunity to choose who they are seated with on flights by using Facebook and Linkedin profiles. While the video by the Taiwanese group Next Media Animation ridicules the concept as a way to join the Mile High Club the program does pose some pretty interesting considerations for business.

Can it be used for targeted marketing? While the thought of being stuck on a flight alongside a salesmen hocking their wares is one right out of a Hollywood nightmare, a more diplomatic use of deliberately targeting high value prospects using subtle marketing techniques could have merit. Popular CRMs are already integrating social networks into their engines to provide sales and marketing additional research tools.

Seatmates could become a valuable sales tool in the near future especially as other airlines (Malaysia Airlines launched its MHbuddy service in February) roll out similar systems. If it did become widely available can you see your business using this for your marketing?

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Post Under Business, Marketing, Social Media December 19, 2011

[Infographic] The Social Travel Revolution

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Tripl has produced a very powerful infographic demonstrating just how important social media and sharing is to the travel industry. There are still a lot of operators that aren’t utilising this powerful marketing and cultural toolkit. That means they missing out on many opportunities to broaden their client base and improve their repeat business chances. Using outdated techniques and tools not only limits these opportunities but it also reduces the levels of service you can offer your customers. And in the travel industry good service is everything.

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Post Under Marketing, Social Media December 9, 2011
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