Posts Tagged “television”

[Video] Is Beautiful Storytelling Enough?

This commercial is a beautiful use of narrative to draw the viewers in. The stories are personal and unusual. The build-up is spine-tingling. They’re compelling. You need to know what happens, which is indicative of quality storytelling. It’s almost textbook. However, I have to ask, does it work as an ad?

What do you think?

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Post Under Marketing, Video July 17, 2013

Seven is about seven years too late

The Seven Media Group, who control the Seven television network in Australia, recently announced a partnership with TIVO to introduce digital video recorders into the Australian market. Those in the US and Canada will know about TIVO, the company having been offering digital television recording since the late 90s.
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Post Under Advice June 25, 2008

Commercial Opportunity

If you’ve ever wanted to work in the advertising industry or even just play around with video, then the new ABC web site for the tv show, The Gruen Transfer, gives you a great opportunity. You can create your own commercials for three Gruen product using either the online tools or by downloading the rushes. You can even upload your edit of the Gruen commercials to the website. Check it out here.

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Post Under Marketing, Video May 29, 2008
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