Posts Tagged “strategy”

[Video] Are you ready to go viral?

This is a very clever, well-made online video for the Dollar Shave Club that today went viral, mainly thanks to the Reddit community. Now if you’re a business owner, especially a startup, you may be wishing that your triumphant video – you know the one that you spent way too much money on and has only generated a handful of views – went viral as well. Afterall, the only thing worse than being talked about is not being talked about. But going viral does have one or two downsides that you need to be ready for.

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Post Under Business, Marketing, Video March 7, 2012

A Social Media Strategy for Hotels

A Social Media Strategy for Hotels

The hotel industry, like much of the service industries, are very dependent on knowing just what the consumer wants, hopefully before the customer knows it themselves. With wafer thin margins, increasing competition and constantly rising costs hotels need every advantage they can get to win customers and keep them.

Here are three social media tips for improving your guest’s stay and getting them to spread the word about your excellent level of service.
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Post Under Advice, Social Media January 23, 2012

A Social Media Strategy for Restaurants

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The financial crisis is likely to hit the fine dining industry very hard. Already there have been reports of exclusive London restaurants slashing their prices in order to maintain a steady flow of clientele and therefore subsequent cashflow. Competing on price, however, is never a wise, or usually profitable, strategy, so dining establishments need to look for alternate ways to bring in the customers. One easy way is to develop a social media strategy to connect with your customers and create a community of regular diners.

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Post Under Advice, CheckingOut, Marketing, Social Media February 17, 2009
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