Posts Tagged “Social Media”

[Video] Unfortunately Wasted


Social Media Marketing (Singapore) | Facebook… by DigitalMarketingSG

Just like you’d double and triple check your business correspondence for errors, you must also ensure that your videos aren’t full of problems. In the video above, the sound level is way too low and so it’s almost impossible to hear what the narrator is saying. It doesn’t matter how good your video: how informative, witty, or topical; if you make it difficult to view then you’re wasting your time.

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Post Under Marketing, Social Media, Video November 10, 2011

Tips to Improve Your Social Media Findability (Pt 1)

Sherlock

Sometimes it seems like the owners of social programs believe that their consumers have all the detective skills and deductive reasoning of Sherlock Holmes. It appears that they purposely go out of their way to hide them.

Findability is the most important factor to the success of any digital media, whether it be a corporate web site; a Facebook page or an online video series. With an ultra-bagillion web pages, a gazillion social media sites and bujeezillion minutes of online video uploaded each day, making it easy for your consumers to find your program is an absolute must. Even if you have superb, dynamic content that is not only relevant but timely, it’s still easy to get lost in the maelstrom of data available online. Here is the first of a series of tips to help both you and your consumers find one another:

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Post Under Advice, Marketing, Social Media April 26, 2011

The 2011 Social Media High School Yearbook

Hat tip:Felicia Day.

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Post Under Social Media February 8, 2011

Old Spice: A Textbook Online Video Campaign

If you’re wondering how to utilise online video as part of your marketing strategy, then you only need to look as far as the Old Spice The Man Your Man Could Smell Like commercials, featuring Isaiah Mustafa, for a textbook example of how to do it.

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Post Under Marketing, Social Media, Video July 14, 2010

Social Media is a SCAM

scammed

Social Media still has a dubious reputation in parts of the business world. Many people believe that its claims are bogus and that its evangelists, people like me, are charlatans. They essentially believe that the whole thing is a scam. Especially those that advocate the use of social media for marketing.

Well, let me tell you not only is social media marketing a scam the very best social media marketing incorporates all the elements of SCAM. To do otherwise is just being unnecessarily risky with your money: Read More

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Post Under Advice, Marketing, Social Media April 23, 2010
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