Posts Tagged “Social Media”

Media Failure: The Little India Riot

Media Failure: The Little India Riot

The most disturbing element about the Little India Riots is not that that they happened, but the lack of critical thinking in the commentary afterwards. Singapore has a problem. A big problem. It’s citizens desperately need foreign workers in order to maintain their own quality of life, however there is a growing resentment towards these very same workers. The acerbity extends towards both extremes as well: low-paid workers for jobs that Singaporeans are unwilling to do; and, highly-paid workers for jobs Singaporeans an unable or unqualified to do. This acrimony is entirely understandable. It must be galling to be deemed only fit for a mediocre middle management role in your own country. However, very few Singaporeans are willing to admit this elephant in the room. When it is broached it is within a vacuum of thoughtful process: plagued by emotion and copious self-interest. And a big contributor is Singapore’s media system.

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Post Under Advice, Social Media December 10, 2013

[Infographic] The Growth of Social Media

The Growth of Social Media

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Have you ever wanted to know in which year Facebook reached its first 100 million registered users? Or when MySpace fell into decline? Or what’s the more popular social networks in Japan? This chart has oodles of information. Memorise it and fame and fortune will might be yours.

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Post Under Social Media February 2, 2012

[Infographic] What Mattered in 2011

What Mattered in Social Media in 2011

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A great summary of 2011, but unfortunately missing a few highlights and lowlights such as the QANTAS Twitter competition failure and the L’Oreal fake blog.

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Post Under Social Media January 24, 2012

Not So SMRT: A Case Study of Communications Failure

Not So SMRT: A Case Study of Communications Failure

Anyone that has even a vague acquaintance in Singapore knows that this week has been filled with monumental difficulties for the tiny island city state: the trains stopped working. Now this might be at most an inconvenience in most other cities around the world, but in Singapore this is a national disaster. In a country where people complain vehemently if a train is even 1 minute late, the thought of their pride and joy – the best public transport system in the world – not working because of faults along three of the four lines was an unprecedented humiliation.

The crisis was made worse because in this technology -obsessed nation many people turned to their social networks to complain and rant. Unfortunately SMRT Corporation, one of the companies that administer the train service, wasn’t actively involved in any of the major platforms during the crisis: they were caught asleep at the wheel and by the time they woke up their entire PR and communications strategy had run off the rails. So, what did they do wrong and what can you learn from their mistakes?
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Post Under Advice, Social Media December 21, 2011

Why You Should Never Outsource Social Media

Why You Should Never Outsource Social Media

Many businesses like to outsource their social media activities rather than handle them in-house. There are many reasons for this: they’re not comfortable with the new marketing method; they don’t have time/money to train up or hire someone; or, they feel that their PR agency knows more about it than they do. However in most cases businesses are better placed than PR agencies to run their social media activities. Here are three reasons why:

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Post Under Advice, Marketing, Social Media December 13, 2011
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