Posts Tagged “social activism”

[Video] Crisis Management and Social Media

Despite being two-and-a-half years old this video by Professor Coombs provides a very good primer on how to deal with a crisis using social media. All of the Professor’s points are still very valid now, the only difference from 2009, when this video was created, is that there are more people than ever that are using social media and are using it to complain, spread rumours and for activism.

Brands need to be prepared in having a detailed crisis management plan of action. They can no longer afford to thrust their heads in the sand and hope that social media is just a fad.

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Post Under Social Media, Video January 30, 2012

[Video] Why SOPA is a bad idea

An awesome TED video that provides a very succinct explanation of why SOPA and PIPA are so horridly bad. These pieces of legislation will be back. They’re only in hiatus until the powers behind them believe the issue has become a unimportant for the public. Eternal vigilance.

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Post Under Video January 25, 2012

[Video] The Fight Against SOPA & PIPA

If you’re wondering why you were redirected during your visit to this site today, then the video above covers some of the important facts about the SOPA and PIPA legislation. These bills are clear and present dangers to not just to social media and the internet, but to all enterprise. There are very few businesses that do not have some sort of net presence, whether that be a web page, a social network account or an email address. These have become intricate business tools, but they are now under threat. A simple mistake, a malicious competitor or organised crime could all hijack these tools from your business’ control with a simple accusation and with little or no recourse. It has already happened.

Educate yourself about this threat and please fight against it.

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Post Under Business, Social Media, Video January 18, 2012

[Video] Volkswagen’s Crisis Management Fail

Another example of a company that is out of step with many of their customer’s views regarding corporate responsibility. However the failure here is not just their CC&R misstep, but that they have fallen into the traditional crisis management methods: ignoring the problem and hoping that it will go away.

The Ostrich approach only results in in worsening the crisis, as Nestle found out in 2010. It’s disappointing to see a company that has received so many benefits from social media exposure, in the form of the most watched online video of 2011, now choosing to ignore it.

A conversation is two-way. Consumers want to be active participants in your brand. Ignore them at your own peril.

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Post Under Business, Social Media, Video January 13, 2012
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