Posts Tagged “restaurant”

A Social Media Strategy for Restaurants


The financial crisis is likely to hit the fine dining industry very hard. Already there have been reports of exclusive London restaurants slashing their prices in order to maintain a steady flow of clientele and therefore subsequent cashflow. Competing on price, however, is never a wise, or usually profitable, strategy, so dining establishments need to look for alternate ways to bring in the customers. One easy way is to develop a social media strategy to connect with your customers and create a community of regular diners.

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Post Under Advice, CheckingOut, Marketing, Social Media February 17, 2009

No Corkage


I’ve been inspired by Bret Treasure’s post about Cafe Marketing with No Budget to have a look around my local cafes and eateries to see how they draw the crowds. I live amongst the cafe social set so there’s quite a choice. One of the things that struck me was that some of the places still had a corkage charge for BYO drinks. The question is why?

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Post Under Marketing January 7, 2009
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