Posts Tagged “public relations”

Measuring Outcomes Not Outputs


Just imagine that you’re running a business and that instead of tracking sales & revenue you only measured how many units you shipped to your vendors. Samsung was recently ridiculed for announcing that they had shipped one million Galaxy Tabs but sold only twenty thousand. The shipped figure is meaningless unless it results in equivalent sales. However public relations companies do this every day for their clients by measuring only outputs not the outcomes.

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Post Under Advice, Marketing, Social Media October 10, 2011

Using Social Media for Damage Control

Putting out the fire

The Business section of the Sydney Morning Herald has an article on Twitter. It’s somewhat superficial, but at least it covers the emerging importance of social media to business. One thing it does mention is the trend of using social media not just for marketing but for damage control. I think we’ll see more and more of this over the coming months and years, as businesses attempt to better manage their public relations through social media.

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Post Under Business, Social Media December 4, 2008
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