Posts Tagged “profit and loss”

Measuring Outcomes Not Outputs

OutputsOutcomes

Just imagine that you’re running a business and that instead of tracking sales & revenue you only measured how many units you shipped to your vendors. Samsung was recently ridiculed for announcing that they had shipped one million Galaxy Tabs but sold only twenty thousand. The shipped figure is meaningless unless it results in equivalent sales. However public relations companies do this every day for their clients by measuring only outputs not the outcomes.

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Post Under Advice, Marketing, Social Media October 10, 2011
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