If you’re wondering how to utilise online video as part of your marketing strategy, then you only need to look as far as the Old Spice The Man Your Man Could Smell Like commercials, featuring Isaiah Mustafa, for a textbook example of how to do it.
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2 comments. Do you agree?This is very clever.
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Your thoughts are welcomeHere’s a great way to promote your product. Speed test it against the forces of nature…oh, and a potato.
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Your thoughts are welcomeIn case you didn’t know, YouTube has a small selection of feature-length movies that appear not to be geographically limited like some of those that are available only in the US. They include movies starring Jackie Chan, Bruce Lee, Jerry Lewis, Dean Martin and Abbott and Costello. Sure, they’re mostly B films but there are a few gems like George Orwell’s Animal Farm. Not all of them are embeddable (hence the choice above) though.
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Your thoughts are welcomeI’m more than a little ashamed to admit that I laughed =). Also has an absolutely awesome preview image on YouTube.
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Your thoughts are welcomeYou can choose to look at this as a view into a scary dystopian future or just another technologically-inspired convenience. Either way it’s still likely to be inevitable. It’s just a matter of when and how.
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Social Media still has a dubious reputation in parts of the business world. Many people believe that its claims are bogus and that its evangelists, people like me, are charlatans. They essentially believe that the whole thing is a scam. Especially those that advocate the use of social media for marketing.
Well, let me tell you not only is social media marketing a scam the very best social media marketing incorporates all the elements of SCAM. To do otherwise is just being unnecessarily risky with your money: Read More
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Recently I was asked to do some consulting for a company. They were developing a strategy for their online presence and wanted some assistance. The strategy involved a lot of social media and made some fairly bold claims about the returns on their investment. Upon seeing this, the first question I asked was where was the research to back these claims. There was none, and worse there was no budget to do any market research. Fortunately they had a year’s worth of web metrics that I was able to analyse and offer some practical solutions.
Metrics are often under-utilised as a market research tool, whether it be the number of hits on a website or which demographic is watching a video. Careful analysis of your metrics can yield a wealth of information that you can then use to help develop your digital strategies. Here are three:
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The traditional view of how to advertise on television (and subsequently through online video ) is the mini-story. Usually these are short pieces dealing with one subject in a superficial but psychologically attractive way. Sure, the story may have a dominating, but catchy, jingle and the narrative may be non-existent – but essentially that is what a commercial is to most people. However, online video offers some interesting alternatives that not only move away from this traditional mini-story concept but also allow you to build a dynamic and engaging community.
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As I explained in the previous article, The Web Is Not Television, online video advertising requires a different strategy than that employed for television advertising. The competitiveness of the industry and demands of the audience means that you must find alternate ways to capture and keep your viewers attention and then generate a response from them.
Here are eight tips for getting viewers to want to watch your online video content:
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