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Online Video: State of the Industry


Online video is booming.According to Comscore, January 2010 saw US viewers watching a staggering 32.4 billion videos online which is a 50% increase over January 2009. That’s 173 million users watching an average of 93 videos per month. France saw a 141% growth in total online videos viewed during the period of September 2008 until the same period in 2009. Similarly, Germany saw an increase in unique viewers of 38% during the period of Aug08-Aug09. This suggests a massive increase in the acceptance and use of online video as a means of entertainment and to receive information. All of which bodes well for those seeking to utilise this burgeoning market but there are a few issues that may be concerning.

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Post Under Marketing, Video March 16, 2010
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