Hi, I'm Antonio Barimen, aka skribe Forti. My background is in the film and television industry but about 15 years ago I began building both virtual and online communities. Now I use that experience to provide professional consultation to business, from SMEs right up to Fortune 500 companies.
My philosophy is simple: improve the lines of communication by establishing strong, engaging communities. And then build from there. It works for both B2C and B2B
A friend of mine, Rai Fazio, spent 10 years writing his first feature film and now it’s just been released by Disney. It’s called Two Fists One Heart. The film is a gritty drama about the rise of a young boxer. Rai is a former Australian Amateur Boxing Champion so he knows his subject. He also co-stars in the film. As part of the promotion, they’re running a competition where you can download the some of rushes and cut your own scene. The prize is quite unique as well. So, give it a go. I’ll be embedding my attempts in future posts.
This is one part of the marketing display for the Warner Bros. film, Yes Man. After seeing it I immediately had a few questions for Warners:
Is it really so hard to print up new posters and displays when marketing to foreign audiences?
Is it really necessary to ignore local customs and just assume that the locals will understand what you mean, just because you’re a multi-national, multimedia corporation?
Is it worth the risk that the locals might not understand your notation?
Click on the image to see what I mean. What do you think?
