Antonio (aka skribe) has recently recovered from pleural empyema caused by pneumonia. He is a film-maker, digital media consultant and social media producer. skribe's clients have included CBS, Evian, P&G, Discovery Networks, Pernod Ricard and American Express. When he is not being a dad to his two boys he likes to pretend that he is a capable PC gamer.
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Here’s a really good overview about how using social media as part of your customer service programs can benefit other departments within your company. It’s not just a resource to deal with unhappy customers, but it is an avenue to receive insightful R&D feedback, hold focus groups and to track your competitor’s frailties. Social media has become an indispensable business tool.
KLM Royal Dutch Airlines have announced that starting in the new year passengers will be given the opportunity to choose who they are seated with on flights by using Facebook and Linkedin profiles. While the video by the Taiwanese group Next Media Animation ridicules the concept as a way to join the Mile High Club the program does pose some pretty interesting considerations for business.
Can it be used for targeted marketing? While the thought of being stuck on a flight alongside a salesmen hocking their wares is one right out of a Hollywood nightmare, a more diplomatic use of deliberately targeting high value prospects using subtle marketing techniques could have merit. Popular CRMs are already integrating social networks into their engines to provide sales and marketing additional research tools.
Seatmates could become a valuable sales tool in the near future especially as other airlines (Malaysia Airlines launched its MHbuddy service in February) roll out similar systems. If it did become widely available can you see your business using this for your marketing?
Just like you’d double and triple check your business correspondence for errors, you must also ensure that your videos aren’t full of problems. In the video above, the sound level is way too low and so it’s almost impossible to hear what the narrator is saying. It doesn’t matter how good your video: how informative, witty, or topical; if you make it difficult to view then you’re wasting your time.
Social Media still has a dubious reputation in parts of the business world. Many people believe that its claims are bogus and that its evangelists, people like me, are charlatans. They essentially believe that the whole thing is a scam. Especially those that advocate the use of social media for marketing.
Well, let me tell you not only is social media marketing a scam the very best social media marketing incorporates all the elements of SCAM. To do otherwise is just being unnecessarily risky with your money: Read More
The traditional view of how to advertise on television (and subsequently through online video ) is the mini-story. Usually these are short pieces dealing with one subject in a superficial but psychologically attractive way. Sure, the story may have a dominating, but catchy, jingle and the narrative may be non-existent – but essentially that is what a commercial is to most people. However, online video offers some interesting alternatives that not only move away from this traditional mini-story concept but also allow you to build a dynamic and engaging community.
