Posts Tagged “legislation”

The Rise of Social Activism: Why You Need to be Listening to Your Customers

The Rise of Social Activism:  Why You Need to be Listening to Your Customers

In late December 2011 it was discovered that one of the key supporters of the US SOPA legislation was the world’s largest domain registrar, GoDaddy. This was curious given that nearly every other major tech company considered SOPA and PIPA to be a clear and present threat to not only their business activities but also to the internet itself. Many people were outraged by this support and a boycott of GoDaddy was organised, beginning on the social aggregator Reddit but soon spreading through Facebook, Twiiter and other social networks. The result wasn’t just social activism, it sent major shockwaves throughout the corporate world and underlined just why every business needs to be listening to its customers.

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Post Under Business, Social Media, Tech December 27, 2011
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