Posts Tagged “italy”

Case Study: Generating Social Media Buzz

Here’s an absolutely brilliant video case study demonstrating how to use social media buzz to market directly to your specific demographic. It can be difficult reaching certain demographics (millennial males, for instance) through traditional means. This often means you must think outside the box to get their attention. You must dare to be daring. Of course providing events as a form of marketing isn’t new, however, using social media to generate a global buzz is still in its infancy. But you don’t have to be a multi-national like Heineken to use it. Is there an event that you could be hosting to generate some buzz about your own brand?

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Post Under Advice, Marketing, Video March 18, 2010
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