Posts Tagged “intellectual property”

[Video] Crisis Management: Protecting Your IP

Can you copyright two stripes on a sweater? How about a China-red soled shoe? Marcia Horowitiz provides some practical advice on how to deal with a range of IP protection issues.

Key Components of an IP Crisis Communications Program:

  1. Identifying trouble spots and key themes
  2. Forming crisis teams
  3. Implementing a corporate press policy
  4. Designing a warning system
  5. Creating a crisis manual

These key points are not only relevant to IP asset issues, but also to social marketing and digital media crisis as well. It is important to be prepared and plan for contingencies now, not when the crisis happens.

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Post Under Business, Tech, Video February 20, 2012

OpenSim: Content Creators Dilemma?

This video purports to show a Second Life object duplicator capable of allowing users to transfer objects to alternative worlds, like OpenSim. Now it’s really irrelevant whether this thing works or not, because the mere thought of such a device is going to be enough to send content creators into a frenzy.

You see the problem isn’t that you may wish to transfer objects you have bought into OpenSim. It’s what permissions they have when they get there. Do they retain the same ones as they had in Second Life or is the user perfectly free to do what they like with it now? Because if they can copy-mod-tran in OpenSim then what’s stopping them from reimporting the object back into Second Life? Instant full perms copy. Who would want to be a content creator when you can have your intellectual property rights so easily undermined?

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Post Under Video, virtual worlds December 18, 2008
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