Posts Tagged “horowitz”

[Video] Crisis Management: Protecting Your IP

Can you copyright two stripes on a sweater? How about a China-red soled shoe? Marcia Horowitiz provides some practical advice on how to deal with a range of IP protection issues.

Key Components of an IP Crisis Communications Program:

  1. Identifying trouble spots and key themes
  2. Forming crisis teams
  3. Implementing a corporate press policy
  4. Designing a warning system
  5. Creating a crisis manual

These key points are not only relevant to IP asset issues, but also to social marketing and digital media crisis as well. It is important to be prepared and plan for contingencies now, not when the crisis happens.

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Post Under Business, Tech, Video February 20, 2012
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