Manchester Metropolitan University have announced that they are planning to deliver an entire module of their Film and Media course through Second Life. I wonder if they need a machinima lecturer =).

Popularity: 51% [?]

Tags: bachelor of arts, course, film, Manchester Metropolitan University, media, mmu

This is one part of the marketing display for the Warner Bros. film, Yes Man. After seeing it I immediately had a few questions for Warners:

• Is it really so hard to print up new posters and displays when marketing to foreign audiences?
• Is it really necessary to ignore local customs and just assume that the locals will understand what you mean, just because you’re a multi-national, multimedia corporation?
• Is it worth the risk that the locals might not understand your notation?

Click on the image to see what I mean. What do you think?

Popularity: 20% [?]

Tags: advertising, fail, film, jim carrey, movie, rant, warner bros, yes man

Telstra have hit upon a brilliant marketing strategy for expanding upon their current Bigpond ‘Rabbit’ campaign. You know the one, where the kid asks about the Great Wall of China and his dad tells him that it’s to keep the rabbits out. Well, word has leaked that Telstra are considering making a film featuring those characters. The basic plot is that the kid searches the Internet – Bigpond, no doubt – for a wife for his dad. It’s corny. It’s cliched. It may just work. And even if it doesn’t then Telstra may not be too much out of pocket if they get the Australian federal and state government film funding bodies to pay for it.
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Popularity: 21% [?]

Tags: clever, film, film-making, Marketing, movies, telstra, viral marketing