Posts Tagged “fail”

[Video] Volkswagen’s Crisis Management Fail

Another example of a company that is out of step with many of their customer’s views regarding corporate responsibility. However the failure here is not just their CC&R misstep, but that they have fallen into the traditional crisis management methods: ignoring the problem and hoping that it will go away.

The Ostrich approach only results in in worsening the crisis, as Nestle found out in 2010. It’s disappointing to see a company that has received so many benefits from social media exposure, in the form of the most watched online video of 2011, now choosing to ignore it.

A conversation is two-way. Consumers want to be active participants in your brand. Ignore them at your own peril.

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Post Under Business, Social Media, Video January 13, 2012

Not So SMRT: A Case Study of Communications Failure

Not So SMRT: A Case Study of Communications Failure

Anyone that has even a vague acquaintance in Singapore knows that this week has been filled with monumental difficulties for the tiny island city state: the trains stopped working. Now this might be at most an inconvenience in most other cities around the world, but in Singapore this is a national disaster. In a country where people complain vehemently if a train is even 1 minute late, the thought of their pride and joy – the best public transport system in the world – not working because of faults along three of the four lines was an unprecedented humiliation.

The crisis was made worse because in this technology -obsessed nation many people turned to their social networks to complain and rant. Unfortunately SMRT Corporation, one of the companies that administer the train service, wasn’t actively involved in any of the major platforms during the crisis: they were caught asleep at the wheel and by the time they woke up their entire PR and communications strategy had run off the rails. So, what did they do wrong and what can you learn from their mistakes?
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Post Under Advice, Social Media December 21, 2011

[Video] Unfortunately Wasted


Social Media Marketing (Singapore) | Facebook… by DigitalMarketingSG

Just like you’d double and triple check your business correspondence for errors, you must also ensure that your videos aren’t full of problems. In the video above, the sound level is way too low and so it’s almost impossible to hear what the narrator is saying. It doesn’t matter how good your video: how informative, witty, or topical; if you make it difficult to view then you’re wasting your time.

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Post Under Marketing, Social Media, Video November 10, 2011

The Five Reasons Why Google Plus is Failing

google_plus

There are reports that Google Plus may have lost as much as 60% of its active users. If true this would be a terrible blow to the company and especially Larry Page, who has been a big promoter of the network since he took over as CEO. Google have closed down divisions, like Google Labs, in order to focus upon the social network, but it seems that so far the effort has just not paid off for them.

So just where did Google Plus go wrong and what is Facebook doing to win back those users? Over the bump you’ll see my top five reasons why Google Plus is failing:

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Post Under Advice, Social Media October 11, 2011

Are You Missing the Next Opportunity?

leased

From a marketing perspective, what’s wrong with the scenario displayed in the photo above? I see these sort of ‘leased’ signs all the time and usually I don’t pay much attention to them. They’re just there, and as I’m not in the market for real estate they don’t interest me. However, this time I did notice this one for one very good reason and that made me realise that they can be a wasted opportunity.

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Post Under Advice, Marketing April 5, 2009
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