Posts Tagged “facebook”

[Video] KLM’s Social Seatmates: Marketing Opportunity?

KLM Royal Dutch Airlines have announced that starting in the new year passengers will be given the opportunity to choose who they are seated with on flights by using Facebook and Linkedin profiles. While the video by the Taiwanese group Next Media Animation ridicules the concept as a way to join the Mile High Club the program does pose some pretty interesting considerations for business.

Can it be used for targeted marketing? While the thought of being stuck on a flight alongside a salesmen hocking their wares is one right out of a Hollywood nightmare, a more diplomatic use of deliberately targeting high value prospects using subtle marketing techniques could have merit. Popular CRMs are already integrating social networks into their engines to provide sales and marketing additional research tools.

Seatmates could become a valuable sales tool in the near future especially as other airlines (Malaysia Airlines launched its MHbuddy service in February) roll out similar systems. If it did become widely available can you see your business using this for your marketing?

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Post Under Business, Marketing, Social Media December 19, 2011

[Video] How to Kill Social Media

The title may sound sensationalist but it really isn’t. It’s a genuine threat, not just now but into our innovative future. Your business is at risk. Even suspected use of copyrighted material without a legitimate licence can close down your entire online presence. You have all the licences for the clipart your designer used in your website, right? Not sure? The watch the video. Get involved. Stop this threat before it is too late.

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Post Under Business, Social Media, Tech December 18, 2011

[Video] The World of Social Media 2011

Here are some interesting facts and figures from a range of 2011’s social media platforms. Some pretty interesting stats delivered in a fun way.

However, just remember that while those numbers look big and impressive you must always evaluate how you’re going to utilise social media. This isn’t wide spectrum broadcasting, social media is more about listening and becoming a trusted advisor to a focused core group than screaming loudly at the masses.

Yes, there are hundreds of millions using the major platforms but are they the right people for you? And do you know how to communicate with them without alienating them? That’s where the real skill with social media lies.

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Post Under Social Media, Video December 16, 2011

The Five Reasons Why Google Plus is Failing

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There are reports that Google Plus may have lost as much as 60% of its active users. If true this would be a terrible blow to the company and especially Larry Page, who has been a big promoter of the network since he took over as CEO. Google have closed down divisions, like Google Labs, in order to focus upon the social network, but it seems that so far the effort has just not paid off for them.

So just where did Google Plus go wrong and what is Facebook doing to win back those users? Over the bump you’ll see my top five reasons why Google Plus is failing:

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Post Under Advice, Social Media October 11, 2011

Tips to Improve Your Social Media Findability (Pt 2)

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How many times have you literally heard of a web-site or social program that you thought, That’s Interesting! I’ll check that out later, but when you went to search for it you couldn’t find it? Sometimes it might be because you have mispelt the name or misheard the information, but most of the time it’s because the implementers of the program think you’re secretly Sherlock Holmes and will just naturally be able to track down the correct information.

In my previous article I talked about using links to reduce the barriers to entry and to guide consumers to other platforms. All of which is very basic and should be obvious, but you’d be surprised at how many times even these simple steps are overlooked. In this article I’ll be talking about something a little more advanced: how using the right URL for your program can make a world of difference in your findability.

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Post Under Business, Marketing, Social Media May 12, 2011
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