Posts Tagged “digital strategy”

How to Hire a Social Media Manager

How to Hire a Social Media Manager

After determining that you need someone to handle your online presence (and you do), the next biggest issue you’re likely to face is how to find a social media manager that is right for your organisation. While it may be tempting to call the least busy Gen-Y member of your staff into your office to inform them that social media community management is now their responsibility it’s important that you establish a clear digital and social media strategy.

Social media marketing is more than just being a digital rockstar. It takes careful crafting by a trained professional. After all, you’d never let your intern handle your traditional marketing strategy, right? (*shiver*).

Here are few quick pointers on what to look for in order to find the best person to assist you establish and maintain a strong and consistent online presence.
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Post Under Advice, Business, Social Media January 31, 2012
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