Posts Tagged “demographics”

Blue Mars – Being Different

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As some of you may know I’ve been spending a great deal of time in Blue Mars. I’ve been mainly providing video tutorials but I’ve also been keeping a close eye on forums and blogs that reference the new virtual world by Avatar Reality. One thing that keeps cropping up is the idea that Blue Mars will fail – or at least struggle – because it doesn’t cater to the Second Life demographic. This is a short-sighted view and fails to take into consideration what attracts people to virtual worlds. In fact, the way in which Blue Mars differentiates itself from Second Life may have a greater bearing on its success than any similarities.

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Post Under Advice, virtual worlds September 7, 2009
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