Posts Tagged “demo”
One of the things marketers often forget is that old chestnut of showing and not telling. As consumers we have to see the evidence about why Product A is so good. We’re a cynical bunch, us consumers, but who can blame us? It is after all our hard-earned money
that the marketers are trying to steal…to spend as we will. That’s why washing powder and cleaner ads are so formulaic. Who’s going to believe SuperBangWhizCleano is going to remove soap scum twice as fast as the other brands, unless we see a demonstration? Even if it’s just a simulation.