Hi, I'm Antonio Barimen, aka skribe Forti. My background is in the film and television industry but about 15 years ago I began building both virtual and online communities. Now I use that experience to provide professional consultation to business, from SMEs right up to Fortune 500 companies.
My philosophy is simple: improve the lines of communication by establishing strong, engaging communities. And then build from there. It works for both B2C and B2B
At about the thirty minute mark of my wife’s nearly two-and-a-half hours wait for a doctor this morning I came to the conclusion that there must be a better way to do doctor’s appointments. Being stuck in a crowded waiting room – usually full of sick people – is never any fun. Being stuck with a bored child is a clear and present danger banned under the Geneva Convention and the United Nation’s Declaration of Human Rights. It really is a ‘hurry up and wait’ situation as you’re required to be on call and remain in the immediate vicinity. Clearly this is a waste of everyone’s time, so what’s to be done?
This really is a great video demonstrating an impressive use of Second Life (or any other virtual world for that matter) for enhanced customer service. It does leave me wondering, however, whether anyone would choose to apply for mortgage and investment services in Second Life and just how secure the system is.
I also have to wonder about the choice of phrase ‘enhanced her satisfaction levels further by delivering other personalised services‘. In Second Life that really does take on a whole new meaning. That’s something that businesses need to be aware of when delivering their spiel.
I’ve been inspired by Bret Treasure’s post about Cafe Marketing with No Budget to have a look around my local cafes and eateries to see how they draw the crowds. I live amongst the cafe social set so there’s quite a choice. One of the things that struck me was that some of the places still had a corkage charge for BYO drinks. The question is why?
