Posts Tagged “customer focus”

[Video] Customer Focus: Making it Happen

Some practical advice from Graham Clark on how to become and remain customer focused in your business. I am particular heartened by his point that customer unfocused businesses are placing too much emphasis on outputs rather than outcomes, something I touched upon with relation to the public relations industry.

I very much like the concept that excellent customer service needs to be system wide, not just point of contact, and that customer focused businesses are relationships based, not looking to slash costs in the name of efficiency. In all, some excellent food for thought.

What do you think? Is your organisation customer focused? How do you do it?

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Post Under Business, Video February 1, 2012

A Social Media Strategy for Hotels

A Social Media Strategy for Hotels

The hotel industry, like much of the service industries, are very dependent on knowing just what the consumer wants, hopefully before the customer knows it themselves. With wafer thin margins, increasing competition and constantly rising costs hotels need every advantage they can get to win customers and keep them.

Here are three social media tips for improving your guest’s stay and getting them to spread the word about your excellent level of service.
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Post Under Advice, Social Media January 23, 2012
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