Posts Tagged “crisis”

Not So SMRT: A Case Study of Communications Failure

Not So SMRT: A Case Study of Communications Failure

Anyone that has even a vague acquaintance in Singapore knows that this week has been filled with monumental difficulties for the tiny island city state: the trains stopped working. Now this might be at most an inconvenience in most other cities around the world, but in Singapore this is a national disaster. In a country where people complain vehemently if a train is even 1 minute late, the thought of their pride and joy – the best public transport system in the world – not working because of faults along three of the four lines was an unprecedented humiliation.

The crisis was made worse because in this technology -obsessed nation many people turned to their social networks to complain and rant. Unfortunately SMRT Corporation, one of the companies that administer the train service, wasn’t actively involved in any of the major platforms during the crisis: they were caught asleep at the wheel and by the time they woke up their entire PR and communications strategy had run off the rails. So, what did they do wrong and what can you learn from their mistakes?
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Post Under Advice, Social Media December 21, 2011

Why You Should Never Outsource Social Media

Why You Should Never Outsource Social Media

Many businesses like to outsource their social media activities rather than handle them in-house. There are many reasons for this: they’re not comfortable with the new marketing method; they don’t have time/money to train up or hire someone; or, they feel that their PR agency knows more about it than they do. However in most cases businesses are better placed than PR agencies to run their social media activities. Here are three reasons why:

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Post Under Advice, Marketing, Social Media December 13, 2011

Crisis Sounds So Cool


It’s always good to know that during this time of economic hardship there is something to smile about. Especially for Douglas Adams fans.

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Post Under Video March 2, 2009

Social versus Traditional Media in a Crisis

Laurel Papworth, aka Silkcharm, has some interesting analysis and discussion about how social media and traditional media handled the developing crisis in Mumbai.

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Post Under Social Media November 27, 2008
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