Popularity: 18% [?]

Tags: beer, commercial, funny, Marketing, soap, viral marketing

One of the things marketers often forget is that old chestnut of showing and not telling. As consumers we have to see the evidence about why Product A is so good. We’re a cynical bunch, us consumers, but who can blame us? It is after all our hard-earned money that the marketers are trying to steal…to spend as we will. That’s why washing powder and cleaner ads are so formulaic. Who’s going to believe SuperBangWhizCleano is going to remove soap scum twice as fast as the other brands, unless we see a demonstration? Even if it’s just a simulation.
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Popularity: 15% [?]

Tags: commercial, demo, demonstration, Magic Pen, Second Life, Video

The Commercial

Tutorial.

Popularity: 12% [?]

Tags: Clever Zebra, commercial, machinima, Second Life, Tutorial

Another commercial for Clever Zebra. This time for their excellent 120-seat amphitheatre. Great stuff!

Popularity: 11% [?]

Tags: Clever Zebra, commercial, machinima, Second Life

Back in action again. This is a commercial we did for Clever Zebra’s excellent build.

Popularity: 13% [?]

Tags: Clever Zebra, commercial, machinima, Second Life

One of the things I love about film-making in Second Life is the ability to do easy green/blue screen work. The chore of lighting a scene perfectly is essentially removed thanks to Second Life’s ‘full bright’ setting for materials. By setting that, I know the green screen is evenly lit, no matter how I set up the lights. The lights simply have no effect upon the green screen whatsoever.

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Popularity: 13% [?]

Tags: bangbang, commercial, machinima, Second Life, Special Effects