Nov 16, 2009
I am currently in Singapore, which has one of the most modern mass transit systems (trains to us old folks) in the world. Passengers are even treated to a video entertainment system while onboard. What a great way to advertise to a captive audience! But just how do you advertise using video on a train?
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Popularity: 14% [?]
Oct 23, 2009
Blink and you’ll miss the tweet sent to me. BTW Microsoft, send me a copy of ultimate please. Just cos you’re nice like that =).
Popularity: 17% [?]
Jun 17, 2009
This is our latest machinima commercial. It’s for SkyView Home Rentals which offers luxury homes within Second Life. We used a different technique for lip-syncing which we haven’t released publicly before. It works very effectively and increases our productivity over previous methods. What do you think?
Popularity: 6% [?]
Mar 27, 2009
Here’s the first of a new tv campaign by Microsoft (warning: link stupidly requires Silverlight). It’s a dig at the Apple campaign and it will be interesting to see how Apple respond to this one. This ad is certainly better than the stupid Seinfeld one. Hopefully the others will be too.
[Hat tip: Inquisitor]
Popularity: 27% [?]
Nov 26, 2008
Here’s a piece of Second Life machinima that is a commercial for some special effects (they call them High Altitude Environment Launchers). It’s amazing to see people constantly pushing the envelope, offering new treats that film-makers can use to make their Second Life machinima better and more spectacular.
Popularity: 26% [?]
Apr 29, 2008
One of the things marketers often forget is that old chestnut of showing and not telling. As consumers we have to see the evidence about why Product A is so good. We’re a cynical bunch, us consumers, but who can blame us? It is after all our hard-earned money that the marketers are trying to steal…to spend as we will. That’s why washing powder and cleaner ads are so formulaic. Who’s going to believe SuperBangWhizCleano is going to remove soap scum twice as fast as the other brands, unless we see a demonstration? Even if it’s just a simulation.
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Popularity: 15% [?]
Jan 29, 2008
Another commercial for Clever Zebra. This time for their excellent 120-seat amphitheatre. Great stuff!
Popularity: 11% [?]
Ryu Darragh: That’s part of what I said in agreeing with your article, Skribe 
And, sadly, you may be right...
skribe: No, the problem with the ABC is that it still hasn’t found a reason to be in Second Life. I suspect... Ryu Darragh: Agreed, Skribe. Too many businesses go into virtual worlds with no idea what they are there for and no...
Mark Chill (Mark.S): Couldn’t agree more, Skribe. As a RL Business consultant with a 15+ years of experience... skribe: I’m well aware of scultpties. They form a tiny portion of the available geometry. Also having sim...
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