Posts Tagged “commercial”

[Video] Is Beautiful Storytelling Enough?

This commercial is a beautiful use of narrative to draw the viewers in. The stories are personal and unusual. The build-up is spine-tingling. They’re compelling. You need to know what happens, which is indicative of quality storytelling. It’s almost textbook. However, I have to ask, does it work as an ad?

What do you think?

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Post Under Marketing, Video July 17, 2013

[Video] Size Does Matter

Here’s a really clever commercial by Samsung demonstrating a wonderful aspect of human psychology: that preconceptions about a product heavily influence our concepts of quality.

What is particularly interesting is that they change over time. Years ago, using a handycam to do a professional video was considered a sign of an amateur – even if the quality was comparable to a ‘pro-camera’. Now that’s what most of the pros use themselves, or they use tablets and phone cameras. It would be interesting to see this demonstration done in ten years time and see how people’s attitudes have changed.

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Post Under Marketing, Video July 2, 2013

[Video] The New Singapore Airlines Commercial

Here is the new SIA tv commercial. It’s beautifully shot but it’s banal and boring. I have to ask: what is it trying say?

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Post Under Marketing, Video January 28, 2011

Old Spice – He’s Back!


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Post Under Marketing, Social Media, Video January 27, 2011

New iPhone Commercial

Cute. But is it effective?

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Post Under Marketing, Video January 23, 2011
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