Hi, I'm Antonio Barimen, aka skribe Forti. My background is in the film and television industry but about 15 years ago I began building both virtual and online communities. Now I use that experience to provide professional consultation to business, from SMEs right up to Fortune 500 companies.
My philosophy is simple: improve the lines of communication by establishing strong, engaging communities. And then build from there. It works for both B2C and B2B
You can choose to look at this as a view into a scary dystopian future or just another technologically-inspired convenience. Either way it’s still likely to be inevitable. It’s just a matter of when and how.
The traditional view of how to advertise on television (and subsequently through online video ) is the mini-story. Usually these are short pieces dealing with one subject in a superficial but psychologically attractive way. Sure, the story may have a dominating, but catchy, jingle and the narrative may be non-existent – but essentially that is what a commercial is to most people. However, online video offers some interesting alternatives that not only move away from this traditional mini-story concept but also allow you to build a dynamic and engaging community.
I am currently in Singapore, which has one of the most modern mass transit systems (trains to us old folks) in the world. Passengers are even treated to a video entertainment system while onboard. What a great way to advertise to a captive audience! But just how do you advertise using video on a train?
This is our latest machinima commercial. It’s for SkyView Home Rentals which offers luxury homes within Second Life. We used a different technique for lip-syncing which we haven’t released publicly before. It works very effectively and increases our productivity over previous methods. What do you think?
Here’s a piece of Second Life machinima that is a commercial for some special effects (they call them High Altitude Environment Launchers). It’s amazing to see people constantly pushing the envelope, offering new treats that film-makers can use to make their Second Life machinima better and more spectacular.