The Business of Disaster Relief
In the south-eastern corner of Australia we’ve just had a major bushfire disaster with 300 presumed dead and thousands of homes lost. The nation has been left stunned by the tragedy and there has been a quick response from the entire community, right across the country, to get relief to the victims. Many businesses have chipped in with donations of not only money, but also food and supplies as well. It’s all heartfelt and great to see. But let me play devil’s advocate for a moment. Let me ask the question that only idiots like myself ask. Let me question the unquestionable and rattle the pillars of heaven. Let me ask the question of where charity ends and marketing begins.
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Tags: bushfires, charity, disaster relief, donation, profiteering, telethon















