Posts Tagged “Business”

[Video] How Social Media Customer Service Benefits the Entire Company

Here’s a really good overview about how using social media as part of your customer service programs can benefit other departments within your company. It’s not just a resource to deal with unhappy customers, but it is an avenue to receive insightful R&D feedback, hold focus groups and to track your competitor’s frailties. Social media has become an indispensable business tool.

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Post Under Business, Social Media, Video January 9, 2012

It’s Dead, Jim!


With Jim Sink’s restructuring announcement that Blue Mars would wind down development for the PC platform and move to a mobile-based phone/tablet centic environment Avatar Reality have placed the final nail in the coffin of mass-community virtual worlds. So what went wrong?

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Post Under Social Media, virtual worlds January 16, 2011

Why You Should Be Using Social Media in Your Business

Here’s a great video demonstrating some real life uses of social media in business. Not just large corporations either but also SMEs.

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Post Under Business, Social Media, Video November 23, 2009

Blue Mars: An Opportunity to Grow Your Second Life Business


Since the open beta period for Blue Mars began I’ve noticed that some Second Life content creators have been dismissing it out-of-hand. Mostly they claimed that the tools for creating content in Blue Mars were too hard to learn. Many also said that they were not interested in providing content for Blue Mars, and some even inferred that without them to provide the content Blue Mars would wither and die. As I stated in my earlier article, Blue Mars – Being Different, Blue Mars will ultimately be able to draw on a wealth of content, possibly more than Second Life currently does. So if I were generating real world income by providing content in Second Life I would seriously consider taking the time to evaluate Blue Mars as a prospective new market. It makes good business sense, and I can tell you that there are hundreds, perhaps thousands out there, who are eagerly waiting for you to let this opportunity pass you by.

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Post Under Advice, Business, virtual worlds September 13, 2009

Are You Missing the Next Opportunity?


From a marketing perspective, what’s wrong with the scenario displayed in the photo above? I see these sort of ‘leased’ signs all the time and usually I don’t pay much attention to them. They’re just there, and as I’m not in the market for real estate they don’t interest me. However, this time I did notice this one for one very good reason and that made me realise that they can be a wasted opportunity.

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Post Under Advice, Marketing April 5, 2009
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