Here’s a great video demonstrating some real life uses of social media in business. Not just large corporations either but also SMEs.
Popularity: 21% [?]
Tags: Business, online video, Social Media, social media marketing, Video
Since the open beta period for Blue Mars began I’ve noticed that some Second Life content creators have been dismissing it out-of-hand. Mostly they claimed that the tools for creating content in Blue Mars were too hard to learn. Many also said that they were not interested in providing content for Blue Mars, and some even inferred that without them to provide the content Blue Mars would wither and die. As I stated in my earlier article, Blue Mars – Being Different, Blue Mars will ultimately be able to draw on a wealth of content, possibly more than Second Life currently does. So if I were generating real world income by providing content in Second Life I would seriously consider taking the time to evaluate Blue Mars as a prospective new market. It makes good business sense, and I can tell you that there are hundreds, perhaps thousands out there, who are eagerly waiting for you to let this opportunity pass you by.
Popularity: 16% [?]
Tags: avatar-reality, blue mars, Business, content providers, Marketing, rant, Second Life
From a marketing perspective, what’s wrong with the scenario displayed in the photo above? I see these sort of ‘leased’ signs all the time and usually I don’t pay much attention to them. They’re just there, and as I’m not in the market for real estate they don’t interest me. However, this time I did notice this one for one very good reason and that made me realise that they can be a wasted opportunity.
Popularity: 46% [?]
Tags: advertising, Business, fail, how not to do it, missed opportunity, real estate
The Business section of the Sydney Morning Herald has an article on Twitter. It’s somewhat superficial, but at least it covers the emerging importance of social media to business. One thing it does mention is the trend of using social media not just for marketing but for damage control. I think we’ll see more and more of this over the coming months and years, as businesses attempt to better manage their public relations through social media.
Popularity: 30% [?]
Tags: Business, damage control, pr, public relations, smh, twitter
Today I attended the VIO business seminar in Second Life. The seminars are scheduled every Sunday at 11am SLT (US Pacific) and each has a speaker talking about a specific virtual-world business topic. Today’s speech was on machinima and AWM Mars and Ariella Languish gave very good presentations. One of the issues that was raised by an audience member was whether it was worthwhile for a purely in-world business to run a machinima advertisement. I’d like to discuss that amid a broader aspect of social media marketing.
Popularity: 38% [?]
Tags: Business, machinima, Second Life, vioIs the old adage that first impressions count still valid when doing business in virtual worlds? You better believe it. Just because you can have movie star looks and a 15000 item wardrobe doesn’t mean you can shirk on the basics. I remember reading about a programmer that was attending a job interview in Second Life. He showed up in a t-shirt and jeans and he was told, by the secretary, to go away and change into a suit. He did and he got the job. Would you?
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Popularity: 12% [?]
Tags: Advice, Business, etiquette, Second Life, virtual worldsWe’re currently putting together a new marketing package for Second Life developers and their clients. It’s amazing how many developers don’t seem to understand the first thing about marketing – that their job doesn’t end when the build is delivered, and it’s amazing how many of their clients don’t want to pay for it. It’s just stupid to spend upwards of $20k on a major Second Life build and then have it sit mostly empty because you refused to market it properly. Would you spend that sort of money on a real world project and not market the chrome out of it?
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Popularity: 15% [?]
Tags: Business, Marketing, rant, Second Life, virtual worldsWe’ve just completed a 15minute video primer on Doing Business in Second Life. The project has taken since February to collect all the necessary material. Fortunately we have a great team and Biscuit Carroll’s narration is superb. If you’re looking to do business in Second Life then this video is a must see.
Popularity: 14% [?]
Tags: Business, itw, machinima, Second Life, Video
One of the big differences I’ve noticed between real life and Second Life is that people doing business tend to be more relaxed. This has both good and bad aspects. On the one hand there’s much less pressure. For example, nobody gets upset if you make a joke. Even a bad one. I’ve had real world clients that look like they haven’t laughed since Kennedy was president.
Popularity: 14% [?]
Tags: Advice, Business, Second Life