Fremantle Media have announced a partnership deal to bring the American Idol brand to the virtual world, Habbo (formerly Habbo Hotel). The deal will involve merchandise and sponsorship rights and coincides with the eight season of American Idol.

For further details check the press release.

Popularity: 27% [?]

Tags: american idol, branding, fremantle media, habbo, habbo hotel, merchandise, sponsorship

It is easier to ask for forgiveness than for permission.

When does a PR disaster become a disaster? There’s a saying that any attention is good attention. Now, I’m sure some public relations people would disagree with that but the question has to be asked: just how far are you willing go to get attention for the brands?
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Popularity: 25% [?]

Tags: branding, greencard, marketing ideas, oops, oops marketing, Social Media, spam, tweets, twitter

In a world of pseudo internet anonymity it is possible to register different names for the different sites that you use. So your gmail account can be joebloggs, your facebook JospehMBloggs and your myspace LordThumbleGlorydaBe. This is all great for those worried about tracking and monitoring from the government or other nefarious organisations, but it’s not really useful for those doing business.
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Popularity: 18% [?]

Tags: branding, interactive web, naming, social networking, web2.0

Establishing your corporate brand in a virtual world can have enormous benefits. It also has a number of risks associated with it. Failing to attract worthwhile coverage from consumers and/or media is one. Another is attracting large numbers to your brand and failing to capitalise on it. Or worse, actually alienating your consumers through lack of leadership and planning.
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Popularity: 33% [?]

Tags: abc, branding, Marketing, rant, Second Life

Viral videos are an excellent way to generate some buzz about your brand. And it’s also a good way to save money in the process because your distribution costs are kept low. You’re not paying for print-runs, airtime, or pays-per-view/click, because most of the distribution is handled by the consumers themselves . So your content has got to be good. Here’s some tips for achieving that:

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Popularity: 16% [?]

Tags: branding, Marketing, tips