By: skribe
The hotel industry, like much of the service industries, are very dependent on knowing just what the consumer wants, hopefully before the customer knows it themselves. With wafer thin margins, increasing competition and constantly rising costs hotels need every advantage they can get to win customers and keep them.
Here are three social media tips for improving your guest’s stay and getting them to spread the word about your excellent level of service.
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Popularity: 3% [?]
Tags: analysis, b2c, branding, customer focus, customer service, hotel, measurement, oprah, service, strategy, travel
By: skribe
Fremantle Media have announced a partnership deal to bring the American Idol brand to the virtual world, Habbo (formerly Habbo Hotel). The deal will involve merchandise and sponsorship rights and coincides with the eight season of American Idol.
For further details check the press release.
Popularity: 22% [?]
Tags: american idol, branding, fremantle media, habbo, habbo hotel, merchandise, sponsorship
By: skribe
It is easier to ask for forgiveness than for permission.
When does a PR disaster become a disaster? There’s a saying that any attention is good attention. Now, I’m sure some public relations people would disagree with that but the question has to be asked: just how far are you willing go to get attention for the brands?
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Popularity: 20% [?]
Tags: branding, greencard, marketing ideas, oops, oops marketing, Social Media, spam, tweets, twitter
By: skribe
In a world of pseudo internet anonymity it is possible to register different names for the different sites that you use. So your gmail account can be joebloggs, your facebook JospehMBloggs and your myspace LordThumbleGlorydaBe. This is all great for those worried about tracking and monitoring from the government or other nefarious organisations, but it’s not really useful for those doing business.
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Popularity: 14% [?]
Tags: branding, interactive web, naming, social networking, web2.0
By: skribe
Establishing your corporate brand in a virtual world can have enormous benefits. It also has a number of risks associated with it. Failing to attract worthwhile coverage from consumers and/or media is one. Another is attracting large numbers to your brand and failing to capitalise on it. Or worse, actually alienating your consumers through lack of leadership and planning.
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Popularity: 27% [?]
Tags: abc, branding, Marketing, rant, Second Life
