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Tips to Improve Your Social Media Findability (Pt 2)


How many times have you literally heard of a web-site or social program that you thought, That’s Interesting! I’ll check that out later, but when you went to search for it you couldn’t find it? Sometimes it might be because you have mispelt the name or misheard the information, but most of the time it’s because the implementers of the program think you’re secretly Sherlock Holmes and will just naturally be able to track down the correct information.

In my previous article I talked about using links to reduce the barriers to entry and to guide consumers to other platforms. All of which is very basic and should be obvious, but you’d be surprised at how many times even these simple steps are overlooked. In this article I’ll be talking about something a little more advanced: how using the right URL for your program can make a world of difference in your findability.

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Post Under Business, Marketing, Social Media May 12, 2011
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