Posts Tagged “avatar-reality”

It’s Dead, Jim!

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With Jim Sink’s restructuring announcement that Blue Mars would wind down development for the PC platform and move to a mobile-based phone/tablet centic environment Avatar Reality have placed the final nail in the coffin of mass-community virtual worlds. So what went wrong?

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Post Under Social Media, virtual worlds January 16, 2011

Blue Mars: An Opportunity to Grow Your Second Life Business

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Since the open beta period for Blue Mars began I’ve noticed that some Second Life content creators have been dismissing it out-of-hand. Mostly they claimed that the tools for creating content in Blue Mars were too hard to learn. Many also said that they were not interested in providing content for Blue Mars, and some even inferred that without them to provide the content Blue Mars would wither and die. As I stated in my earlier article, Blue Mars – Being Different, Blue Mars will ultimately be able to draw on a wealth of content, possibly more than Second Life currently does. So if I were generating real world income by providing content in Second Life I would seriously consider taking the time to evaluate Blue Mars as a prospective new market. It makes good business sense, and I can tell you that there are hundreds, perhaps thousands out there, who are eagerly waiting for you to let this opportunity pass you by.

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Post Under Advice, Business, virtual worlds September 13, 2009

Blue Mars – Being Different

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As some of you may know I’ve been spending a great deal of time in Blue Mars. I’ve been mainly providing video tutorials but I’ve also been keeping a close eye on forums and blogs that reference the new virtual world by Avatar Reality. One thing that keeps cropping up is the idea that Blue Mars will fail – or at least struggle – because it doesn’t cater to the Second Life demographic. This is a short-sighted view and fails to take into consideration what attracts people to virtual worlds. In fact, the way in which Blue Mars differentiates itself from Second Life may have a greater bearing on its success than any similarities.

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Post Under Advice, virtual worlds September 7, 2009

Blue Mars Preview

A quick look at the new 3d immersive virtual world Blue Mars.

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Post Under Gaming, skribe productions, Video, virtual worlds August 10, 2009

Blue Mars developers and artists wanted

Avatar-Reality have just released the SDK for their virtual world, Blue Mars. They are signing up a limited number of content partners to provide compelling social spaces, entertainment experiences, and creative content. They have also announced an art competition with the aim of rewarding and promoting artists and designers with talent and vision. Each participant receives a 3m x 3m x 3m exhibition space in a shared virtual gallery to display their work.

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Post Under art, virtual worlds March 27, 2009
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