Posts Tagged “advertising”

Measuring Outcomes Not Outputs

OutputsOutcomes

Just imagine that you’re running a business and that instead of tracking sales & revenue you only measured how many units you shipped to your vendors. Samsung was recently ridiculed for announcing that they had shipped one million Galaxy Tabs but sold only twenty thousand. The shipped figure is meaningless unless it results in equivalent sales. However public relations companies do this every day for their clients by measuring only outputs not the outcomes.

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Post Under Advice, Marketing, Social Media October 10, 2011

[Video] Future Concept by Corning

I really love the concepts in this video. I suspect we’ll see a lot of them within 5-10 years. Certainly I expect the core ideas to feature prominently in by sons’ lives. However although this video is a great advertising platform by Corning, telling us that they are a forward-thinking and progressive company, I’m wondering whether they will be the ones that bring these technologies to us.

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Post Under Marketing, Video, virtual worlds April 16, 2011

How to Promote Your Product 103

Here’s a great way to promote your product. Speed test it against the forces of nature…oh, and a potato.

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Post Under Marketing, Video May 6, 2010

3 Ways of Thinking Outside the Online Video Commercial

thinkoutside

The traditional view of how to advertise on television (and subsequently through online video ) is the mini-story. Usually these are short pieces dealing with one subject in a superficial but psychologically attractive way. Sure, the story may have a dominating, but catchy, jingle and the narrative may be non-existent – but essentially that is what a commercial is to most people. However, online video offers some interesting alternatives that not only move away from this traditional mini-story concept but also allow you to build a dynamic and engaging community.

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Post Under Advice, Social Media, Video April 19, 2010

8 Tips For Creating Effective Online Video

8 Tips For Creating Effective Online Video

As I explained in the previous article, The Web Is Not Television, online video advertising requires a different strategy than that employed for television advertising. The competitiveness of the industry and demands of the audience means that you must find alternate ways to capture and keep your viewers attention and then generate a response from them.

Here are eight tips for getting viewers to want to watch your online video content:
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Post Under Advice, Marketing, Video April 15, 2010
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