Posts Tagged “abc”

How to Fix the Australian Film Industry

This is a great clip featuring George Miller talking about the forthcoming Mad Max 4. He also talks about the state of the Australian film industry which is in a pretty shocking state at the moment.

George is spot on about what the industry needs. What he doesn’t say, however, is where the money is going to come from.

The experiment of having a pool of government money that is assigned by bureaucrats has produced a plethora of features that even Australian audiences don’t want to watch. The government simply can’t afford to spend the money needed to kickstart the industry and keep it going. Only private capital can do that. Ultimately only a tax concession will rejuvenate Australian film like it did in the late 70s and early 80s when a 150% concession was on offer to investors. It’s not a coincidence that our most successful and most iconic films were created during this era.

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Post Under art, Video October 25, 2009

Commercial Opportunity

If you’ve ever wanted to work in the advertising industry or even just play around with video, then the new ABC web site for the tv show, The Gruen Transfer, gives you a great opportunity. You can create your own commercials for three Gruen product using either the online tools or by downloading the rushes. You can even upload your edit of the Gruen commercials to the website. Check it out here.

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Post Under Marketing, Video May 29, 2008

Auntie’s Method for Undermining Your Corporate Brand.

Establishing your corporate brand in a virtual world can have enormous benefits. It also has a number of risks associated with it. Failing to attract worthwhile coverage from consumers and/or media is one. Another is attracting large numbers to your brand and failing to capitalise on it. Or worse, actually alienating your consumers through lack of leadership and planning.
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Post Under Advice, Marketing, virtual worlds May 8, 2008

The Skribe Report – 14th December, 2007

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Post Under skribe productions, Video, virtual worlds December 14, 2007
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