Antonio Barimen (aka skribe) is a versatile social marketer and digital media consultant. He is also a published author, screenwriter, actor, producer and director.
He has developed social media projects for clients including CBS, Evian, P&G, Discovery Networks, Pernod Ricard and American Express.
When he is not being a dad to his two boys he likes to pretend that he is a capable PC gamer. He is currently based in Perth, Australia.
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Books
Science Fiction:
Frozen. Desperate. Alone. One ship must risk a weyr of dragons to save the human race.
Some practical advice from Graham Clark on how to become and remain customer focused in your business. I am particular heartened by his point that customer unfocused businesses are placing too much emphasis on outputs rather than outcomes, something I touched upon with relation to the public relations industry.
I very much like the concept that excellent customer service needs to be system wide, not just point of contact, and that customer focused businesses are relationships based, not looking to slash costs in the name of efficiency. In all, some excellent food for thought.
What do you think? Is your organisation customer focused? How do you do it?
Despite being two-and-a-half years old this video by Professor Coombs provides a very good primer on how to deal with a crisis using social media. All of the Professor’s points are still very valid now, the only difference from 2009, when this video was created, is that there are more people than ever that are using social media and are using it to complain, spread rumours and for activism.
Brands need to be prepared in having a detailed crisis management plan of action. They can no longer afford to thrust their heads in the sand and hope that social media is just a fad.
After busy Lunar New Year, Republic Day (India) and Australia Day celebrations here’s a chance to unwind and relax. The video above is from the Imaginary Worlds Festival. It features a collection of animated film shorts telling stories set in weird and wonderful universes. Some of the films are a little weird and some are downright crazy, but they are all wonderful. Enjoy.
An awesome TED video that provides a very succinct explanation of why SOPA and PIPA are so horridly bad. These pieces of legislation will be back. They’re only in hiatus until the powers behind them believe the issue has become a unimportant for the public. Eternal vigilance.
Air, a French electronica band, have created a soundtrack for the newly restored 1902 French film, Le Voyage dans la Lune (Trip to the Moon). This in itself is great, but it is also an awesome demonstration of how musical artists can gain some additional cred.
By scoring a movie in the public domain or a piece of captured game machinima you can show your skills and versatility. This is true not just for those that wish to choose score composing as a career, but for any artist.
By uploading the scored film to the various video sites you can tap into the benefits of social media to market yourself as a popular commodity. Having a great demo tape is fine, but having a great demo tape, 10,000 Facebook fans and a video with a hundred thousand views is even better.
