Hi, I'm Antonio Barimen, aka skribe Forti. My background is in the film and television industry but about 15 years ago I began building both virtual and online communities. Now I use that experience to provide professional consultation to business, from SMEs right up to Fortune 500 companies.
My philosophy is simple: improve the lines of communication by establishing strong, engaging communities. And then build from there. It works for both B2C and B2B
As I explained in the previous article, The Web Is Not Television, online video advertising requires a different strategy than that employed for television advertising. The competitiveness of the industry and demands of the audience means that you must find alternate ways to capture and keep your viewers attention and then generate a response from them.
Here are eight tips for getting viewers to want to watch your online video content: Read More
One of the traps that many people fall into when creating online video content is that they treat the online medium as though it was television 2.0. They expect their audience to behave and react just like they do to television except without the limitations that television imposes – high barrier to entry, locally based, specific time limits. However there are some fundamental differences between television and the online environment and these need to be addressed when creating online video. It may seem obvious but quite simply the web is not television.
Here’s an absolutely brilliant video case study demonstrating how to use social media buzz to market directly to your specific demographic. It can be difficult reaching certain demographics (millennial males, for instance) through traditional means. This often means you must think outside the box to get their attention. You must dare to be daring. Of course providing events as a form of marketing isn’t new, however, using social media to generate a global buzz is still in its infancy. But you don’t have to be a multi-national like Heineken to use it. Is there an event that you could be hosting to generate some buzz about your own brand?
Online video is booming.According to Comscore, January 2010 saw US viewers watching a staggering 32.4 billion videos online which is a 50% increase over January 2009. That’s 173 million users watching an average of 93 videos per month. France saw a 141% growth in total online videos viewed during the period of September 2008 until the same period in 2009. Similarly, Germany saw an increase in unique viewers of 38% during the period of Aug08-Aug09. This suggests a massive increase in the acceptance and use of online video as a means of entertainment and to receive information. All of which bodes well for those seeking to utilise this burgeoning market but there are a few issues that may be concerning.
I’ll be discussing using video advertising on the web at Barcamp Singapore, which happens on March 27th. The venue is Singapore Polytechnic (next to Dover MRT – 20 minutes train ride from City Hall).
I’ll be talking about how to use web video in your business and some of the pitfalls you need avoid. It’s not as straight-forward as most people – even the professionals – think.
I hope to be able to meet some of you there so we can have a chat and maybe a coffee or three. I love meeting new people.
I am currently in Singapore, which has one of the most modern mass transit systems (trains to us old folks) in the world. Passengers are even treated to a video entertainment system while onboard. What a great way to advertise to a captive audience! But just how do you advertise using video on a train?
This is a great clip featuring George Miller talking about the forthcoming Mad Max 4. He also talks about the state of the Australian film industry which is in a pretty shocking state at the moment.
George is spot on about what the industry needs. What he doesn’t say, however, is where the money is going to come from.
The experiment of having a pool of government money that is assigned by bureaucrats has produced a plethora of features that even Australian audiences don’t want to watch. The government simply can’t afford to spend the money needed to kickstart the industry and keep it going. Only private capital can do that. Ultimately only a tax concession will rejuvenate Australian film like it did in the late 70s and early 80s when a 150% concession was on offer to investors. It’s not a coincidence that our most successful and most iconic films were created during this era.
