If you’re wondering how to utilise online video as part of your marketing strategy, then you only need to look as far as the Old Spice The Man Your Man Could Smell Like commercials, featuring Isaiah Mustafa, for a textbook example of how to do it.
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2 comments. Do you agree?The wonderful Belinda Ang, from MS&L Singapore, and I were interviewed while at CommunicAsia 2010 by the folks at getitcomms. Here are the videos:
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1 comment. Do you agree?A very clever little video tapping into the mystique and fantasy of the FIFA World Cup, which is due to start on 11th June, 2010 in South Africa.
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2 comments. Do you agree?This is very clever.
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Your thoughts are welcomeHere’s a great way to promote your product. Speed test it against the forces of nature…oh, and a potato.
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Your thoughts are welcomeIn case you didn’t know, YouTube has a small selection of feature-length movies that appear not to be geographically limited like some of those that are available only in the US. They include movies starring Jackie Chan, Bruce Lee, Jerry Lewis, Dean Martin and Abbott and Costello. Sure, they’re mostly B films but there are a few gems like George Orwell’s Animal Farm. Not all of them are embeddable (hence the choice above) though.
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Your thoughts are welcomeI’m more than a little ashamed to admit that I laughed =). Also has an absolutely awesome preview image on YouTube.
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Your thoughts are welcomeYou can choose to look at this as a view into a scary dystopian future or just another technologically-inspired convenience. Either way it’s still likely to be inevitable. It’s just a matter of when and how.
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Here’s a bit of fun for Friday. Not only is this a great idea but it’s superbly well done. Enjoy.
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The traditional view of how to advertise on television (and subsequently through online video ) is the mini-story. Usually these are short pieces dealing with one subject in a superficial but psychologically attractive way. Sure, the story may have a dominating, but catchy, jingle and the narrative may be non-existent – but essentially that is what a commercial is to most people. However, online video offers some interesting alternatives that not only move away from this traditional mini-story concept but also allow you to build a dynamic and engaging community.
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