Antonio Barimen (aka skribe) is a versatile social marketer and digital media consultant. He is also a published author, screenwriter, actor, producer and director.
He has developed social media projects for clients including CBS, Evian, P&G, Discovery Networks, Pernod Ricard and American Express.
When he is not being a dad to his two boys he likes to pretend that he is a capable PC gamer. He is currently based in Perth, Australia.
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Books
Science Fiction:
Frozen. Desperate. Alone. One ship must risk a weyr of dragons to save the human race.
Many businesses like to outsource their social media activities rather than handle them in-house. There are many reasons for this: they’re not comfortable with the new marketing method; they don’t have time/money to train up or hire someone; or, they feel that their PR agency knows more about it than they do. However in most cases businesses are better placed than PR agencies to run their social media activities. Here are three reasons why:
Tripl has produced a very powerful infographic demonstrating just how important social media and sharing is to the travel industry. There are still a lot of operators that aren’t utilising this powerful marketing and cultural toolkit. That means they missing out on many opportunities to broaden their client base and improve their repeat business chances. Using outdated techniques and tools not only limits these opportunities but it also reduces the levels of service you can offer your customers. And in the travel industry good service is everything.
Just like you’d double and triple check your business correspondence for errors, you must also ensure that your videos aren’t full of problems. In the video above, the sound level is way too low and so it’s almost impossible to hear what the narrator is saying. It doesn’t matter how good your video: how informative, witty, or topical; if you make it difficult to view then you’re wasting your time.
