Hi, I'm Antonio Barimen, aka skribe Forti. My background is in the film and television industry but about 15 years ago I began building both virtual and online communities. Now I use that experience to provide professional consultation to business, from SMEs right up to Fortune 500 companies.
My philosophy is simple: improve the lines of communication by establishing strong, engaging communities. And then build from there. It works for both B2C and B2B
The financial crisis is likely to hit the fine dining industry very hard. Already there have been reports of exclusive London restaurants slashing their prices in order to maintain a steady flow of clientele and therefore subsequent cashflow. Competing on price, however, is never a wise, or usually profitable, strategy, so dining establishments need to look for alternate ways to bring in the customers. One easy way is to develop a social media strategy to connect with your customers and create a community of regular diners.
Following in the footsteps of Nokia Friendview, Google has decided to delve into the world of location-based mobile social networking. Google Latitude is a free addon service to Google Maps Mobile that allows users to add friends and share current location and status updates with them. Of course this requires that the user have a GPS enabled mobile phone.
For bloggers (including microbloggers aka Twitterers etc) in Perth, you are invited to a special bloggers meetup. Details below:
Sponsored event: open to all West Australian bloggers
Date: Wednesday, January 21, 2009
Time: 6:00pm – 9:00pm
Location: Brass Monkey Hotel; The Wine Room
Address: Corner William and James, Northbridge
Nuffnang is an advertising network for bloggers about to be launched in Perth. The founder of the business is flying in from Singapore to explain how it works and talk to any bloggers interested in joining. A number of prominent Perth bloggers are planning to attend.
The launch is at the Wine Room of the Brass Monkey (not upstairs in usual place). There are tens of thousands of bloggers in this network; though Perth Bloggers does not endorse any particular network we’re happy to have a look… Come and enjoy the hospitality.
Looking for some examples of social media marketing to help guide your own efforts? I found this great list of examples. And it’s a wiki so you can add your own.