Antonio (aka skribe) has recently recovered from pleural empyema caused by pneumonia. He is a film-maker, digital media consultant and social media producer. skribe's clients have included CBS, Evian, P&G, Discovery Networks, Pernod Ricard and American Express. When he is not being a dad to his two boys he likes to pretend that he is a capable PC gamer.
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The hotel industry, like much of the service industries, are very dependent on knowing just what the consumer wants, hopefully before the customer knows it themselves. With wafer thin margins, increasing competition and constantly rising costs hotels need every advantage they can get to win customers and keep them.
Here are three social media tips for improving your guest’s stay and getting them to spread the word about your excellent level of service. Read More
Air, a French electronica band, have created a soundtrack for the newly restored 1902 French film, Le Voyage dans la Lune (Trip to the Moon). This in itself is great, but it is also an awesome demonstration of how musical artists can gain some additional cred.
By scoring a movie in the public domain or a piece of captured game machinima you can show your skills and versatility. This is true not just for those that wish to choose score composing as a career, but for any artist.
By uploading the scored film to the various video sites you can tap into the benefits of social media to market yourself as a popular commodity. Having a great demo tape is fine, but having a great demo tape, 10,000 Facebook fans and a video with a hundred thousand views is even better.
If you’re wondering why you were redirected during your visit to this site today, then the video above covers some of the important facts about the SOPA and PIPA legislation. These bills are clear and present dangers to not just to social media and the internet, but to all enterprise. There are very few businesses that do not have some sort of net presence, whether that be a web page, a social network account or an email address. These have become intricate business tools, but they are now under threat. A simple mistake, a malicious competitor or organised crime could all hijack these tools from your business’ control with a simple accusation and with little or no recourse. It has already happened.
Another example of a company that is out of step with many of their customer’s views regarding corporate responsibility. However the failure here is not just their CC&R misstep, but that they have fallen into the traditional crisis management methods: ignoring the problem and hoping that it will go away.
The Ostrich approach only results in in worsening the crisis, as Nestle found out in 2010. It’s disappointing to see a company that has received so many benefits from social media exposure, in the form of the most watched online video of 2011, now choosing to ignore it.
Here’s a really good overview about how using social media as part of your customer service programs can benefit other departments within your company. It’s not just a resource to deal with unhappy customers, but it is an avenue to receive insightful R&D feedback, hold focus groups and to track your competitor’s frailties. Social media has become an indispensable business tool.
