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Have you ever wanted to know in which year Facebook reached its first 100 million registered users? Or when MySpace fell into decline? Or what’s the more popular social networks in Japan? This chart has oodles of information. Memorise it and fame and fortune will might be yours.
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After determining that you need someone to handle your online presence (and you do), the next biggest issue you’re likely to face is how to find a social media manager that is right for your organisation. While it may be tempting to call the least busy Gen-Y member of your staff into your office to inform them that social media community management is now their responsibility it’s important that you establish a clear digital and social media strategy.
Social media marketing is more than just being a digital rockstar. It takes careful crafting by a trained professional. After all, you’d never let your intern handle your traditional marketing strategy, right? (*shiver*).
Here are few quick pointers on what to look for in order to find the best person to assist you establish and maintain a strong and consistent online presence.
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Despite being two-and-a-half years old this video by Professor Coombs provides a very good primer on how to deal with a crisis using social media. All of the Professor’s points are still very valid now, the only difference from 2009, when this video was created, is that there are more people than ever that are using social media and are using it to complain, spread rumours and for activism.
Brands need to be prepared in having a detailed crisis management plan of action. They can no longer afford to thrust their heads in the sand and hope that social media is just a fad.
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The folks at Frugal Dad have compiled a great summary of what we talked about on Twitter last year. In many ways this is the collective consciousness of the social internet. A realtime snapshot of what was important to us in 2011. Some may not find it flattering. Others might find it surprising. But this is us. A collective us. It’s important that we accept that.
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A great summary of 2011, but unfortunately missing a few highlights and lowlights such as the QANTAS Twitter competition failure and the L’Oreal fake blog.
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