If you’re wondering how to utilise online video as part of your marketing strategy, then you only need to look as far as the Old Spice The Man Your Man Could Smell Like commercials, featuring Isaiah Mustafa, for a textbook example of how to do it.
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2 comments. Do you agree?The wonderful Belinda Ang, from MS&L Singapore, and I were interviewed while at CommunicAsia 2010 by the folks at getitcomms. Here are the videos:
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Social Media still has a dubious reputation in parts of the business world. Many people believe that its claims are bogus and that its evangelists, people like me, are charlatans. They essentially believe that the whole thing is a scam. Especially those that advocate the use of social media for marketing.
Well, let me tell you not only is social media marketing a scam the very best social media marketing incorporates all the elements of SCAM. To do otherwise is just being unnecessarily risky with your money: Read More
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Recently I was asked to do some consulting for a company. They were developing a strategy for their online presence and wanted some assistance. The strategy involved a lot of social media and made some fairly bold claims about the returns on their investment. Upon seeing this, the first question I asked was where was the research to back these claims. There was none, and worse there was no budget to do any market research. Fortunately they had a year’s worth of web metrics that I was able to analyse and offer some practical solutions.
Metrics are often under-utilised as a market research tool, whether it be the number of hits on a website or which demographic is watching a video. Careful analysis of your metrics can yield a wealth of information that you can then use to help develop your digital strategies. Here are three:
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The traditional view of how to advertise on television (and subsequently through online video ) is the mini-story. Usually these are short pieces dealing with one subject in a superficial but psychologically attractive way. Sure, the story may have a dominating, but catchy, jingle and the narrative may be non-existent – but essentially that is what a commercial is to most people. However, online video offers some interesting alternatives that not only move away from this traditional mini-story concept but also allow you to build a dynamic and engaging community.
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Oscar Wilde once observed, The only thing worse than being talked about, is not being talked about.
And he was right. Good publicity is great, but bad publicity is a PR opportunity. When things go pear-shaped in social media, they splat so hard and so fast it doesn’t seem possible to wash the stink off. With the right approach and strategies in place, however, you can turn a PR crisis around.
Let’s look at a recent example. Read More
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1 comment. Do you agree?Here are the slides for my 21secs to Impact presentation that I recently gave at BarcampSG5. There will be a webinar version of this available soon.
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Technorati is a search engine for blogs, and while I’ve never found it very useful I still ensure that my blog is listed and the relevant data is mostly up to date. During our extended stay in Singapore I admit I’ve been a little lax in this, but during the redesign I noticed that the thumbnail picture for the blog came up as missing. Technorati acquire their thumbnails from a site called shrinktheweb.com and to update them you need to go there. However when I visited the site I saw this:
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Is this the result of the Singapore’s government’s censorship program? Maybe Shrink The Web has indexed sites that the government finds offensive. In any case it seems heavy handed if it is. Why not just eliminate the individual listings? Or why not just ignore it – considering how useful the site is. Especially given how easy it is to circumvent the filter.
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Your thoughts are welcome
Barcamp is always an awesome experience simply because there is such a range of experience on hand – both in the form of presenters and participants. There is also a wide variety of topics covered from the extremely technical, like how to develop for a software language, to lifestyle skills, like how to draw. Barcamps happen fairly often in Singapore – the last one was in November – but that doesn’t prevent a huge turnout. Here is a liveblog of what is happening right now at Barcamp Singapore 5
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I’ll be discussing using video advertising on the web at Barcamp Singapore, which happens on March 27th. The venue is Singapore Polytechnic (next to Dover MRT – 20 minutes train ride from City Hall).
I’ll be talking about how to use web video in your business and some of the pitfalls you need avoid. It’s not as straight-forward as most people – even the professionals – think.
I hope to be able to meet some of you there so we can have a chat and maybe a coffee or three. I love meeting new people.
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Your thoughts are welcome