I love this video from TEDx Puget Sound. Simon Sinek completely turns business thinking and marketing on its head.

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Tags: puget sound, simon sinek, start with why, tedx

In late December 2011 it was discovered that one of the key supporters of the US SOPA legislation was the world’s largest domain registrar, GoDaddy. This was curious given that nearly every other major tech company considered SOPA and PIPA to be a clear and present threat to not only their business activities but also to the internet itself. Many people were outraged by this support and a boycott of GoDaddy was organised, beginning on the social aggregator Reddit but soon spreading through Facebook, Twiiter and other social networks. The result wasn’t just social activism, it sent major shockwaves throughout the corporate world and underlined just why every business needs to be listening to its customers.

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Tags: crisis management, godaddy, legislation, pipa, sopa, us, wikipedia

Simon Sinek’s brilliant words of wisdom on how to not only just to build a better business, but to build a better world. Inspiring stuff!

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Tags: behance, lecture, simon sinek

KLM Royal Dutch Airlines have announced that starting in the new year passengers will be given the opportunity to choose who they are seated with on flights by using Facebook and Linkedin profiles. While the video by the Taiwanese group Next Media Animation ridicules the concept as a way to join the Mile High Club the program does pose some pretty interesting considerations for business.

Can it be used for targeted marketing? While the thought of being stuck on a flight alongside a salesmen hocking their wares is one right out of a Hollywood nightmare, a more diplomatic use of deliberately targeting high value prospects using subtle marketing techniques could have merit. Popular CRMs are already integrating social networks into their engines to provide sales and marketing additional research tools.

Seatmates could become a valuable sales tool in the near future especially as other airlines (Malaysia Airlines launched its MHbuddy service in February) roll out similar systems. If it did become widely available can you see your business using this for your marketing?

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Tags: airlines, facebook, flying, klm, linkedin, Marketing, sales, seatmates, travel, Video

The title may sound sensationalist but it really isn’t. It’s a genuine threat, not just now but into our innovative future. Your business is at risk. Even suspected use of copyrighted material without a legitimate licence can close down your entire online presence. You have all the licences for the clipart your designer used in your website, right? Not sure? The watch the video. Get involved. Stop this threat before it is too late.

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Tags: censorship, copyright, facebook, google, pipa, protect ip, sopa, stop online piracy act, youtube