In a strange twist it seems that Microsoft is amongst a range of companies that plan to test Playstation Home for virtual business meetings. Other companies involved in the test include Ernst & Young and Merrill Lynch. I wonder how this test will affect Microsoft’s own virtual world project.
Popularity: 20% [?]
Tags: Home, microsoft, playstation, Virtual World, virtual worlds
The Business section of the Sydney Morning Herald has an article on Twitter. It’s somewhat superficial, but at least it covers the emerging importance of social media to business. One thing it does mention is the trend of using social media not just for marketing but for damage control. I think we’ll see more and more of this over the coming months and years, as businesses attempt to better manage their public relations through social media.
Popularity: 30% [?]
Tags: Business, damage control, pr, public relations, smh, twitter
Today I attended the VIO business seminar in Second Life. The seminars are scheduled every Sunday at 11am SLT (US Pacific) and each has a speaker talking about a specific virtual-world business topic. Today’s speech was on machinima and AWM Mars and Ariella Languish gave very good presentations. One of the issues that was raised by an audience member was whether it was worthwhile for a purely in-world business to run a machinima advertisement. I’d like to discuss that amid a broader aspect of social media marketing.
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Tags: Business, machinima, Second Life, vioThis is a little late, but Game Daily announced on Nov 7th that machinima.com has received $US3.85 million in funding from MK Capital. Awesome guys. Way to go!
Popularity: 18% [?]
Tags: funding, gamedaily, machinima, machinima.com, mkcapitalIn a world of pseudo internet anonymity it is possible to register different names for the different sites that you use. So your gmail account can be joebloggs, your facebook JospehMBloggs and your myspace LordThumbleGlorydaBe. This is all great for those worried about tracking and monitoring from the government or other nefarious organisations, but it’s not really useful for those doing business.
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Popularity: 18% [?]
Tags: branding, interactive web, naming, social networking, web2.0Viral videos are an excellent way to generate some buzz about your brand. And it’s also a good way to save money in the process because your distribution costs are kept low. You’re not paying for print-runs, airtime, or pays-per-view/click, because most of the distribution is handled by the consumers themselves . So your content has got to be good. Here’s some tips for achieving that:
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Tags: branding, Marketing, tipsIs the old adage that first impressions count still valid when doing business in virtual worlds? You better believe it. Just because you can have movie star looks and a 15000 item wardrobe doesn’t mean you can shirk on the basics. I remember reading about a programmer that was attending a job interview in Second Life. He showed up in a t-shirt and jeans and he was told, by the secretary, to go away and change into a suit. He did and he got the job. Would you?
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Popularity: 12% [?]
Tags: Advice, Business, etiquette, Second Life, virtual worldsWe’re currently putting together a new marketing package for Second Life developers and their clients. It’s amazing how many developers don’t seem to understand the first thing about marketing – that their job doesn’t end when the build is delivered, and it’s amazing how many of their clients don’t want to pay for it. It’s just stupid to spend upwards of $20k on a major Second Life build and then have it sit mostly empty because you refused to market it properly. Would you spend that sort of money on a real world project and not market the chrome out of it?
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Tags: Business, Marketing, rant, Second Life, virtual worldsThe Commercial
Tutorial.
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Tags: Clever Zebra, commercial, machinima, Second Life, TutorialRecently a friend sent me this ad for a motion graphics artist:
We require artists to have strong design sense in term of graphic design and motion, be able to work as a team, have a good working attitude. Technique/skills required: Adobe AE, Photoshop, Illustrator, and 3D studio max (these are all compulsary).
Salary: talk later.
Working hour: mondays to fridays, 10 to 7.
Popularity: 9% [?]
Tags: ethics, jobs, Motion Graphics