Is the old adage that first impressions count still valid when doing business in virtual worlds? You better believe it. Just because you can have movie star looks and a 15000 item wardrobe doesn’t mean you can shirk on the basics. I remember reading about a programmer that was attending a job interview in Second [...]

We’re currently putting together a new marketing package for Second Life developers and their clients. It’s amazing how many developers don’t seem to understand the first thing about marketing - that their job doesn’t end when the build is delivered, and it’s amazing how many of their clients don’t want to pay for it. It’s [...]