The Seven Media Group, who control the Seven television network in Australia, recently announced a partnership with TIVO to introduce digital video recorders into the Australian market. Those in the US and Canada will know about TIVO, the company having been offering digital television recording since the late 90s.
Tivos are suppose to revolutionise the [...]

Establishing your corporate brand in a virtual world can have enormous benefits. It also has a number of risks associated with it. Failing to attract worthwhile coverage from consumers and/or media is one. Another is attracting large numbers to your brand and failing to capitalise on it. Or worse, actually alienating your consumers through lack [...]

We’re currently putting together a new marketing package for Second Life developers and their clients. It’s amazing how many developers don’t seem to understand the first thing about marketing - that their job doesn’t end when the build is delivered, and it’s amazing how many of their clients don’t want to pay for it. It’s [...]

In case you’re wondering why there hasn’t been anything posted here since July it is because we’ve been busy. Most of what we’ve been doing lately is under NDA so I can’t reveal any details, but I can tell you about a tale of woe and major crapworthiness.
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Today I chose to submit Mine! to Revver. I’ve had one film there for about a year but frankly didn’t feel it was worthwhile uploading any others. I don’t think much of their revenue model nor the number of hits they were generating. So what’s the point? But, on a whim, I thought what the [...]