Establishing your corporate brand in a virtual world can have enormous benefits. It also has a number of risks associated with it. Failing to attract worthwhile coverage from consumers and/or media is one. Another is attracting large numbers to your brand and failing to capitalise on it. Or worse, actually alienating your consumers through lack [...]
This video is quite old (from 2001) but it demonstrates wonderfully how to produce something viral by being offbeat and arty. It also has great marketing potential.
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A year ago, Robbie Dingo posted an extraordinary clip called “Watch the World(s)”, in which he recreated Vincent Van Gogh’s Starry Night as a 3-dimensional landscape in Second Life. Alas, nothing remains of that wonderful build but the video.
Virtual Starry Night (Vincent’s Second Life) presents you with the next best thing. Visit the hospital gardens, [...]
Rac had a nice looking sim before, but the new improved model is sleek and open and rezzes faster. And so shiny! You feel like you have arrived at the Grand Central of Skin and Hair City, and that’s no accident of design.
Laqroki is so new that you can almost smell the plastic wrapping, but [...]
Viral videos are an excellent way to generate some buzz about your brand. And it’s also a good way to save money in the process because your distribution costs are kept low. You’re not paying for print-runs, airtime, or pays-per-view/click, because most of the distribution is handled by the consumers themselves . So your content [...]
We’re currently putting together a new marketing package for Second Life developers and their clients. It’s amazing how many developers don’t seem to understand the first thing about marketing - that their job doesn’t end when the build is delivered, and it’s amazing how many of their clients don’t want to pay for it. It’s [...]
