Is the old adage that first impressions count still valid when doing business in virtual worlds? You better believe it. Just because you can have movie star looks and a 15000 item wardrobe doesn’t mean you can shirk on the basics. I remember reading about a programmer that was attending a job interview in Second [...]

We’re currently putting together a new marketing package for Second Life developers and their clients. It’s amazing how many developers don’t seem to understand the first thing about marketing - that their job doesn’t end when the build is delivered, and it’s amazing how many of their clients don’t want to pay for it. It’s [...]

Recently we had a potential client come to us through an unusual source. While it’s nice to be able to expand our client base the source of it created a potential problem: trust.

We’ve just completed a 15minute video primer on Doing Business in Second Life. The project has taken since February to collect all the necessary material. Fortunately we have a great team and Biscuit Carroll’s narration is superb. If you’re looking to do business in Second Life then this video is a must see.

One of the big differences I’ve noticed between real life and Second Life is that people doing business tend to be more relaxed. This has both good and bad aspects.
On the one hand there’s much less pressure. For example, nobody gets upset if you make a joke. Even a bad one. I’ve had real world [...]